As the operator of a website I can track it in my visitor numbers very closely. Two thirds of my readers access the content via mobile phone or a tablet. So the majority of Germans surf mobile. For most companies this means that they have to react. And to the extent that a company app of their own makes sense. We show why this is so important.
Why companies should have their own apps
Firstly, there are internal reasons to invest in app development. Many companies are moving more and more software applications to the cloud. In times of home offices, employees can access important programs in this way without having to connect to the internal company network via a special VPN line. Thus, for example, employees can maintain their working hours or maintain important data while on business trips: turnover, order quantities etc. If they have their own app for this purpose, they do not need a notebook, but can enter data directly with their mobile device. At the end of the day, such solutions result in significant cost savings.
But much more important when it comes to apps is the benefit they bring to customers. In the end, an app is nothing more than the user downloading parts of an internet application onto his device. This means that he does not have to go to the page via the browser every time and reload everything again and again. This costs time and bandwidth. Companies without an app are clearly at a disadvantage. Furthermore, important login data can already be stored in the app. This means that a complex login process does not have to be run through again and again. For banks, for example, a PIN is sufficient. In contrast, several passwords are requested via the website to prevent misuse. Users generally prefer quick solutions. They don’t want to enter a long URL, they don’t want to enter login data over and over again, but rather a quick application.
A further advantage is that an app allows access to further functionalities of the device. For example, some apps can be connected to others. Very practical. But it is also important that the camera or microphone on the mobile device can be addressed. For example, customers can directly upload pictures or leave voice messages. For example, to verify their identity card for a service. Or to directly upload pictures of a damage for the insurance company. All this is most easily possible if there is an app that gives companies and customers quasi direct access to the customer.
In addition to user convenience, apps can also be a business model in themselves. With their help, companies can expand their service portfolio and thus contribute to their turnover. There are countless possibilities for this. Either by placing advertising within the app, or by paying a fee for installation.