It was 2.4 billion euros. A proud amount, which many a company would like to achieve as turnover per year. But it was not a turnover, it was a fine from the EU for the fact that Google had once again favoured itself over the years, to the detriment of others. It was about the preferential treatment of Google Shopping search results in the hit list. The EU put a stop to this. Since then, these ad spaces have been released for price comparison portals of all kinds. Online retailers can now profit from this.
Every blogger does some form of SEO for their content. Because we all know that the blogging business is based on two legs. On the articles that appear regularly. They are read by fans and generate short-term traffic. And then there are the topics that are timeless. They get readers through the search engine. Simply because they rank well for a particular keyword. Now Google announces that such evergreens could probably get a problem.
In the academic world, students have to write papers again and again. During their studies, they write smaller term papers or so-called abstracts. At the end, there is a Bachelor’s or Master’s thesis. And if you want to go one step further, you can write a doctoral thesis. The grades of these works don’t play too big a role in working life. At least when you move from one job to another. But when applying for your first job, personnel managers may well want to see a particularly good grade. For this reason, graduates should do everything they can to ensure that the result is as positive as possible. We show how a professional proofreading service can help.
In today’s world, companies are quickly out of the market if they neglect their digital strategy. Customers shop on the web. They also expect appealing websites and good service via the internet. This is only possible if there is IT running in the background that can capture all these things. How is it possible to adapt to such trends if a company does not have its own experts for this?
If you were around in the early days of the web, around the year 2000, the world was simple and straightforward. Domains ended with .com, .info, .org and .net. In addition, there were country-specific endings such as .de, at .or .ch, and so on. Today it’s different. There is a diverse selection of top level domains that could be very beneficial for marketing effectivity. But even though it’s not expensive and easy to switch, hardly anyone uses them yet. Why is that? And why should they?
I belong to a kind of transitional generation in terms of photography. In the 80’s and 90’s I took analogue photos myself and got the pictures developed. If a fire broke out in my house and they were destroyed, these things would be gone. But also the many digital photos that we accumulate in masses today. They also have to go somewhere, because they too could be lost quickly. So how do you get your pictures to safety?
In times of a highly dangerous infectious disease, it is the duty of companies to pay much more attention to the health of their employees. Even though the corona virus is most dangerous for older people with pre-existing conditions, more and more people are reporting that young people also suffer from the aftereffects for a long time after the illness. Certainly no one wants to live with the responsibility of being responsible for it. Responsible, because as an employer you have saved at the wrong end. Therefore, here is an overview of the most important measures that you should take immediately, if you have not already done so.
Sometimes it hurts your heart. You buy expensive IT equipment for your company. After a few years, some of it becomes obsolete again and is hardly worth anything. Often such devices are sorted out and disposed of in a lump sum. But that does not have to be the case. Because there is the option of actually making money out of it after all. We show you how to do this and what you should definitely pay attention to.
In the SEO area, Google tries to treat certain types of pages slightly differently than the rest. This is especially true where there are health risks or where the administration of justice is involved. Thus around the area of law. The reason for this special attention is the fact that there has been a lot of fooling around in these areas. People without appropriate knowledge give tips and advice. Anyone who has fallen for it will think: What kind of garbage has Google delivered to me? Representatives of some industries have to rethink in terms of SEO. We show what really matters in delicate industries.
As the operator of a website I can track it in my visitor numbers very closely. Two thirds of my readers access the content via mobile phone or a tablet. So the majority of Germans surf mobile. For most companies this means that they have to react. And to the extent that a company app of their own makes sense. We show why this is so important.