If you want to prove yourself as a serious competitor in today’s digital society, the use of SEO is indispensable on the road to success. SEO, short for search engine optimisation, is a special form of online marketing. It ensures that digital content such as websites and online shops are displayed as prominently and as far ahead as possible in the most popular search engines. What exactly is the point of this, you ask? Today we are looking into this question in particular. In this article, we have not only summarised everything important about SEO for you, we also clarify why it is so incredibly important nowadays.

This is why you should never do without SEO

SEO stands for search engine optimisation, so the name says it all. This type of online marketing specialises in optimising digital content so that it reaches the best possible, optimal positions in the search engines. But why is this so important? Well, to illustrate, let’s take a small example. Imagine you sell great green jackets. So if a potential customer in the vicinity searches for green jackets on the net, then of course you want them to come across you. Whether you run an online shop or a bricks-and-mortar shop doesn’t really matter. However, it is a pity if the customer does not find you at all because your website is displayed at the very back of the search results on one of the last pages. The online algorithm can’t guess how great your jackets are if the website isn’t right. And bang, you have lost a customer who goes to the competition.

But what to do? This is where a professional SEO agency comes into play, for example SEO agency Frankfurt. These experts bring your content up to scratch. For this purpose, keyword research is carried out to find the right ones for your topic, new content is placed on the website, loading times and content are optimised, headlines and metadata are adjusted, new images are inserted and internal and external links are ensured. All these factors and much more ensure that the algorithm recognises what you stand for and what you sell. Thus, you can be better assigned and receive better rankings in the search results. These processes are constantly checked and optimised to achieve the best possible results. Because one thing is certain: the better you are placed, the more clicks and traffic your page generates, the more potential customers become aware of you and the more successful you become with your company. This is precisely why you should never underestimate the necessity of SEO.

With pipes, it’s a bit like with health. If sufficient precautions are taken, small problems can be quickly remedied so that larger catastrophes can be avoided. If you don’t, you will pay dearly for it one way or another. But how do you take care of your pipes properly? How do you recognise problems and how do you react to them so that the environment doesn’t miss out either?

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Pests and parasites are among the uninvited guests that none of us likes to have in our homes. Whether it’s a moth infestation, bed bugs or even a marten – in all these cases, the pest infestation is one thing: annoying. In addition, however, there are often other dangers associated with the uninvited guest. Many pests are absolute survival artists, good at not being discovered until it is far too late, and unfortunately they are also often carriers of disease. This means that you should act quickly in any case. So if you discover pests in your home, you should by no means hesitate but immediately contact the expert, exterminator Frankfurt. They can help you quickly and effectively with the pest infestation. In this article we have summarised for you which pests are typical in Germany and what you should look out for if you notice them in your living space.

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Everyone is currently talking about Industry 4.0. Everything is digital and controlled by computer. IT is chic and people have images in front of them of computer networks connecting the world. But at the end of the day, material products have to be made with a good old-fashioned machine at some point. And that is still about mechanics, cables, gears, motors, etc. They are the basis for making industry work. Today we are going to look at one of these devices: the multi-plate clutch. It is one of the elementary components that plays a major role in the drive technology of machines or vehicles.

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In real estate and construction, plans are the foundation of everything. When it comes to new buildings, experts can rely on them to get the job done. But it’s not always just about putting up new buildings. In many cases, it is about existing properties that are either being renovated or converted. In this case, old plans are sometimes worthless. Often they no longer fit because they were not properly maintained. In the past, time-consuming surveying work had to be carried out in this case. Today things are different. With the help of laser measuring devices, the issue is quickly dealt with.

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It was 2.4 billion euros. A proud amount, which many a company would like to achieve as turnover per year. But it was not a turnover, it was a fine from the EU for the fact that Google had once again favoured itself over the years, to the detriment of others. It was about the preferential treatment of Google Shopping search results in the hit list. The EU put a stop to this. Since then, these ad spaces have been released for price comparison portals of all kinds. Online retailers can now profit from this.

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Every blogger does some form of SEO for their content. Because we all know that the blogging business is based on two legs. On the articles that appear regularly. They are read by fans and generate short-term traffic. And then there are the topics that are timeless. They get readers through the search engine. Simply because they rank well for a particular keyword. Now Google announces that such evergreens could probably get a problem.

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In the academic world, students have to write papers again and again. During their studies, they write smaller term papers or so-called abstracts. At the end, there is a Bachelor’s or Master’s thesis. And if you want to go one step further, you can write a doctoral thesis. The grades of these works don’t play too big a role in working life. At least when you move from one job to another. But when applying for your first job, personnel managers may well want to see a particularly good grade. For this reason, graduates should do everything they can to ensure that the result is as positive as possible. We show how a professional proofreading service can help.

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In today’s world, companies are quickly out of the market if they neglect their digital strategy. Customers shop on the web. They also expect appealing websites and good service via the internet. This is only possible if there is IT running in the background that can capture all these things. How is it possible to adapt to such trends if a company does not have its own experts for this?

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If you were around in the early days of the web, around the year 2000, the world was simple and straightforward. Domains ended with .com, .info, .org and .net. In addition, there were country-specific endings such as .de, at .or .ch, and so on. Today it’s different. There is a diverse selection of top level domains that could be very beneficial for marketing effectivity. But even though it’s not expensive and easy to switch, hardly anyone uses them yet. Why is that? And why should they?

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